makecents

Makecent is digital cash ecosystem, powered by blockchain, that allows merchants and consumers to easily and more efficiently transact.

How does Makecents work? Customers pay a purchase with cash. Using their phone, they collect the remaining change into their MakeCents digital wallet. They later can spend at merchants from the balance in MakeCents directly.

My Roles: I was the solo lead UX/UI/Visual designer, work on the end-to-end design. I am thrilled to use my creativity, strategic thinking, UCD skills, and analytic thinkings to help the team launch user-friendly and visually-appealing iOS app and Android app.


The problem

For payments of $10 or less, Americans used cash 66% of the time. 63% of millennials do not have a credit card. 26.9% of US households are either unbanked or underbanked On any given day, $50B worth of coins is circulating in the US. They often end up carrying coins, and the coins always got lost. The cash purchase experience is cumbersome.

The solution

Customers can pay a purchase with cash. Using their phone, they collect the remaining change into their MakeCents digital wallet. They later can spend at merchants from the balance in MakeCents directly. As solo product designer, to design an app from scratch, firstly, I conduct competitive analysis. Here are key findings 1) Only phone number or email required - Bank account optional; 2) What they have in common is the onboarding experience communicate users benefits upfront, for example, users care about how to save money the most. 3) Suggest using illustration+ straightforward copywriting. 4) Creat Help center to educate and guide users. 4) Link to social accounts, such as Gmail, facebook, twitter etc. 5) Username/password is not must to have in creating a digital wallet account. Gives users option to resend password later. 6) Consider imitating the experience of after sign up (This is a nice way to give users a preview of the benefits).

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Challenges: How to educate users how does Makecents work?

What do customers care about the most is they don't have to carry coins. With Makcents app, they can spend money using coins in the digital wallet. I identify users pain points and then create a content strategy to convey the value proposition of Make cents digital wallet from scratch. I draw creative illustrations to help customers understand the benefits of using Make cents.

Onboarding Iteration

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Final Mockup

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What is the user flow like?

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Homepage Iterations

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Visual Design and Branding

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