LV Enterprise is a complex and highly configurable application for quality control and sample management in a regulated environment. It is an 80 million annual revenue business in the pharmaceutical, biotech, academic & research, molecular diagnostic labs, clinical labs and manufacturing labs.
MY Role: From Nov 2014-Feb 2016, working as the first and solo UX/UI designer, I reported to VP Product and worked closely with product managers and R&D team, and collaborated with cross functional teams ranging from professional service, business analyst to sales.
Deliverables: Desigined a MVP of a Biobanking marketplace. Launched LabVantage 8 to the market. From UX to UI Design, I conducted usability review, drew sketches, whiteboards, created wireframe, design spec, and icon design.
Results: I conducted UX survey to measure success on UX, and the result was 5.73 out of 7 with a standard deviation of 0.93, which is very accurate and extremely positive. Interview highlight:“ We are really excited about what we are seeing so far. The interface looks cleaner, easier to navigate - Mayo Clinic". I also published one content-wise article and a well-crafted webpage on LabVantgage's site to help the team market the new product. Click here to review LabVantage 8 More user-friendly than ever, I am a writer on Interactive Mind and I also published my design experience and lessons learned on Medium.om. Click here to review.What a journey, NASA had been really close
How to digitize manual work and optimize UX for a long-established and a highly configurable enterprise application?
Interview stakeholders to develop user stories
Analysis - Research to get insight and to develop rationale
"What do you like about it?" "What do you wish you can have?""Is there any reason you would like to have it?"“What are the constraints in regulated environment?", after conducting stakeholders interviews and usability review, I created a UX matrix to help the team define the goal and prioritize tasks.
Design solutions - Create artifacts, test and iterate.
I created a design guidance for LV 7.1, with practice of consistency, simplicity and efficiency as design principles grounded in examples.
User Interface Design
Measured the UX impact-Conducted surveys and interviews
I conducted UX survey to measure success on UX, the result was 5.73 out of 7 with a standard deviation of 0.93. Results highlight:“ We are really excited about what we are seeing so far. The interface looks cleaner, easier to navigate - Mayo Clinic", "“ The LabVantage 8 is very excited, still a slight learning curve, but l am looking forward to it - Labs Inc”.
Design a marketplace for Biobanking
Buyer flows Analysis
Celebration of New Product Launch!
Click here to review the website LabVantage 8